Bank Fashion Case Study
Digital Signage | Retail | UK
Bank Fashion were a UK high street retailer with with 84 stores and employing over 1,500 members of staff. Bank originally approached ErgoMounts because they wanted to incorporate some interactive digital signage into their flagship London stores.
They wanted to create a “Chill Out” area that would feature comfy chairs, music and the ability for customers to browse the Bank Catalog and Website from within the store itself. It had already been decided that a range of Apple iPads would be used for the project but they needed a long reach arm that would be able to extend comfortably from the counter to the customer. Security was also a crucial factor to help prevent the tablets from been stolen or moved by unauthorised persons.
Bank Fashion had tested a number of different options from other manufacturers but were struggling to find a mounting solution that would be functional but also fit their brand image. ErgoMounts already had a bespoke iPad enclosure that was being developed for the Ford Motor Company and because those enclosures were all designed with a VESA interface on the back it was easy to mount the tablet holder to our long reach VisionPro 500 Gas Assisted Arm.
Working closely with the Digital Marketing team at Bank Fashion we developed the VisionPro 500 iPad Desk Mount.
The unique ErgoMounts anti-tamper security enclosure is manufactured from a single piece of aluminium; each version is designed to the exact dimensions of the iPad. As standard, each enclosure is provided with the home and power buttons covered and the power/data socket enclosed in the casing (can accommodate both Apple & Griffin connectors). The headphone socket is also accessible as standard, and tiny holes exist so volume can be adjusted and power button operated (a fine stylus is required to fit these holes).
After a couple of weeks testing the initial prototype Bank were happy that the arm would provide their customers with exactly the kind of adjustment they needed. The ErgoMounts arm was then rolled out to 10 of Banks largest London stores. Since installing the new “Chill Out” areas Bank has seen a significant increase in online conversions and browsing time spent within their stores.
